Not all business are built the same!

With over 80,000 businesses for sale in the UK and US, why is it that so many remain unsold?

The multiple myth sets out to answer this question.

The Multiple Myth has been written to help both buyers and sellers understand what drives value in a business that ultimately increases the transfer value of the business, or destroys it.

Meet The Author


John Evans

John grew up in Liverpool. As a sixties baby of course the Beatles were big in his household. When he left School in 1982, he decided engineering was a career path he would follow, so he enrolled on a government program called a “Youth Training Scheme”, which led to an apprenticeship. He trained in motor engineering before moving to London in 1987. From here John moved out of the motor trade and joined Triton Business Finance, a leasing business owned by Rank Xerox. This business was then acquired by Leaseplan UK an up and coming leasing business on the acquisition trail. This was John’s first exposure to the world of Mergers and Acquisitions. Over the next 30 years he was involved in many more during his time at GE Capital and then HSBC Bank. In 2020 he left corporate life and began his own business buying journey. The Multiple Myth is a book that focuses on John’s experiences, including case study meetings with sellers. Ultimately the book is there to help buyers and sellers understand what drives value in a business that ultimately creates or destroys value.

P.S. John loves writing, in particular songs. Maybe all those years of listening to Beatle songs rubbed off on him!

Business Owner, Investor, and Author